SHOT XYZ
Shot xyz is an innovative golf companion designed to decrease the frustration golfers face while searching for lost balls during their game.
This intuitive system pairs seamlessly with your smart devices, allowing you to track your golf ball in real time, saving valuable minutes on the course. Whether you are a beginner perfecting your swing or a seasoned golfer aiming for precision, Shot xyz enhances your golfing experience by ensuring you spend less time searching and more time enjoying your game.
Industry
Team
Role
March, 2025
Golf Tech
Personal Project
User Researcher
Product Designer
Timeline
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Visual Identity
![Mockup [Export Me]_1002 1](https://static.wixstatic.com/media/4cc4cc_2ab64ea5d9c44f7d8a1f6ae8bf366706~mv2.png/v1/crop/x_0,y_68,w_3840,h_2092/fill/w_980,h_534,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/4cc4cc_2ab64ea5d9c44f7d8a1f6ae8bf366706~mv2.png)
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Product Design
MIJOON KWON PORTFOLIO
2025. ALL RIGHTS RESERVED
Background
It is inconvenient to find a golf ball on the course while playing.
Players spend too much time trying to find a ball while they play.
Especially they are beginners or players who are long ball hitters,
though accuracy in terms of direction isn't the best.
Problem
Spending unnecessary time to find a playing ball
Every golfer faces the frustration of shots that lead to lost balls. This not
only slows down the game but also disrupts the flow and rhythm of play.
The time spent searching for a golf ball on vast courses contributes
to delays and can diminish the game's overall enjoyment.
“How might we help golfers find their
playing ball efficiently on the course?”
Solution
Accessibility is key
Enables search for lost golf balls by linking playing ball to an intuitive mobile app. With a tap, you see your ball's exact position on a live course map and can even receive on-screen directions.
Connect your smart ball to the application with one tap.
Easy Pairing
Instant location updates guide you right to your ball on the course.
Get Real-Time Alerts
Instant Scoring
View your shot data and round score immediately in the app.
Discover
Initial Research
Frustration across skill levels
Below highlights how ball-loss frequency correlates with skill level.
5.6
Beginner
(25+ handicap)
2.8
Intermediate
(~15 handicap)
0.9
Advanced
(5 handicap)
Target Audience
Primary Users: Beginner Golf Player
Targeting golf players who is in basic level and want to find the playing ball on the field in an efficient way.
Secondary Users: Golf Players who are long ball hitters
Targeting players who are long ball hitters, though accuracy in terms of direction isn't the best.
Potential User Research
A total of 10 interviews were conducted to get
a better understanding of their struggles.
This is what they said:
“The ball doesn’t go straight to where I want it to.”
“I usually watch which way the ball heads and then scan the surrounding trees.”
“It’s frustrating when I spend time looking for the ball and still can’t find it, because it feels like I’m just holding up the game.”
“If the golf players get a location where they
can play the ball faster on the field then
they can decrease the time and effort
needed to find the ball and increase the
chances of experiencing the play.”
Competitive analysis
Ideate
User Persona
Wireframe
Design Concept Approach
Initial visual identity concept embraced a clean, minimal, and refined aesthetic that capturing the timeless elegance that golfers naturally associate with the game.
Design takeaways
Taking a modern approach with design takeaways to show
Shotxyz's cutting-edge innovation itself.
1. Integrate with neon green and dark forest green
Paired electric neon green with deep forest green to showcase Shotxyz’s vibrant innovation spirit.
2. Utilizing gradient
Smooth gradients flow across the interface, echoing the dynamic motion
of each shot and lending a sense of high-tech sophistication.
3. Applying glass morphism
Semi-transparent glassmorphic panels with gentle blur bring a sleek,
futuristic finish that mirrors our cutting-edge tracking technology.
SHOT XYZ
Shot xyz is an innovative golf companion designed to decrease the frustration golfers face while searching for lost balls during
their game.
This intuitive system pairs seamlessly with your smart devices, allowing you to track your golf ball in real time, saving valuable minutes on the course. Whether you are a beginner perfecting your swing or a seasoned golfer aiming for precision, Shot xyz enhances your golfing experience by ensuring you spend less time searching and more time enjoying your game.
Team
Industry
Personal Project
Golf Tech
Role
User Researcher
Product Designer
Timeline
March, 2025
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Product Design
Bodeg
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Brand Identity
MIJOON KWON PORTFOLIO
2025. ALL RIGHTS RESERVED
Dayzip
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Explore
How it works?
Start registration
Create your account in just a few steps to begin saving and tracking every round.
Begin Pairing
Your smart ball will be searched directly by enabling Bluetooth to ready for connection.
Connect Your Ball
Your smart ball will be linked to your device instantly when searched
Set Ball Profile
Check the stats of the ball
View your ball’s lifetime metrics such as total distance, shots taken, and remaining battery at a glance.
Track Ball Live
Follow your ball in real time on the course map with live updates and directional prompts.
View Round Summary
Finish your game with a detailed recap of hole-by-hole scores and key performance insights.
Participant walkthrough of the early prototype resulted in key changes
“It’s basically no different from a paper scorecard. It’d be great to include interactive in-game stats that only an app can provide.”
“Could you shrink the info box on the map? When you’re in the middle of a round, it’s far more important to see where the ball is at a glance than to have all the shot details.”
Testing Feedback
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